I started Nova James due to a high sensitivity to cheap metals in jewellery. My skin would peel, I would break out in a rash and my ears would swell. With a love of accessorizing my outfits and the high prices associated with good quality jewellery out of my reach I decided to create a jewellery brand that I could trust to keep my skin safe but was also long lasting and waterproof so I could keep it on and tarnish resistant so my jewellery would look like I just purchased it.